In-Store Announcements

Promote products and increase sales.

Successful retailers know that in-store announcements are an effective way of promoting products and services to customers and increasing on-site sales. An industry survey determined that 75% of all buying decisions are made once a shopper is in the store, and using in-store announcements increases sales by almost 50%. When you use creative and informative in-store announcements, customers have a better shopping experience and they will buy more at your store.

Announcers quickly pay for themselves.

Retailers know that in-store announcements are proven to generate increased store sales so some stores sell advertising space to their suppliers. This way the store makes money off the advertising space, and both the store and the supplier benefit from an increase in sales. These additional revenues quickly pay for the cost of the in-store announcer and generate ongoing revenue for the store.

Don't miss this marketing opportunity.

If you’re not using professional in-store announcements then you’re missing out on a great opportunity. In-store announcements inform, entertain and excite shoppers, improving their shopping. In-store announcements are a wonderful way to reinforce your company brand while increasing sales within the store. In the end, shoppers are happier and you get more business - so everyone wins.

1. Educate and inform shoppers:

In-store announcements familiarize customers with new products and services, daily specials, store closing times, special offers and store layouts.

2. Tailor messages to specific audiences:

In-store announcements are an easy way to tailor marketing messages to specific audiences; you can promote baby products to Mom’s during the day and ready-made meals to the hungry after-work crowd.

3. Increase on-site sales:

Studies have proven that in-store announcements increase sales by 50% because they make shoppers aware of products and store promotions they may not have known about.

4. Improve the shopping experience:

In-store announcements and background music entertain and inform customers while they shop, making their overall experience at your store more pleasant and memorable.

5. Drive sales of particular brands:

Some stores sell advertisements on their in-store announcements to their suppliers, making revenue on the advertising while increasing sales of those products at the store.

6. Promote image and advertising campaigns:

Shoppers are a captive and willing audience. In-store announcements use this time to communicate a store’s image and advertising campaign, generating brand loyalty and entertaining shoppers at the same time.

7. Maintain consistent messaging across stores:

In-store announcements help maintain consistent and professional messages across multiple locations because a message can be recorded one time then played at multiple sites.

8. Deliver unique messages at each store:

Announcements can be tailored to individual store locations thereby promoting a store’s unique product and service offering.

10. Broadcast emergency and security messages:

The in-store announcement system can be used to play security messages to discourage theft, or broadcast safety and evacuation messages in the case of an emergency.

Interalia can help!

Interalia is the solution of choice used by retailers all over the world for in-store announcements, background music and music-on-hold. With over 30 years experience we can help your company put this powerful marketing tool to work – fast. Interalia understands the needs of the retail industry, and we know how important it is for stores to have professional in-store announcements that can easily be managed centrally or individually by each store. Interalia’s in-store announcement solutions are affordable by even the smallest store, and they work with any major telephone system – why not give them a try.

iProMOH

Customer Profiles

CompUSA

Related Links

Customer

Brochures

Solutions - Announcements - In-Store